Podcast

Episode #254: Building Customer Loyalty

We all know that without trust there will be no sale and much worse than that, no ongoing sales. So how do ...

Episode #253: Japan Doesn't Change In Sales

I listen to a lot of sales gurus because I am a permanent student. I have noticed there is a consistent the...

Episode #252: How To Own The Sales Transition Zone

New clients are so demanding. They want to hear what we have to offer and quickly find out how trustworthy ...

Episode #251: Getting New Clients During Covid’s Long Tail

We are all hungry for Covid to end so that we can get back to normal. It looks like it will be all good by ...

Episode #250: Don’t Say “No” For The Client

At the age of sixteen, I was wandering around the streets of a lower working class area in the suburbs of Br...

Episode #249: Unlocking Value For Clients

It is seriously sad to be dumb. Nothing annoys me more than when I finally realise something that was so ob...

Episode #248: Selling As A Team

When we think of team selling, we imagine a room with the buyers on one side of the table and we are lined u...

Episode #247: Four Client Focus Areas For Salespeople

I was studying an online learning programme from Professor Scott Galloway, where he talked about Appealing T...

Episode #246: How To Sell From The Stage

Group crowdsourcing has been around since cave dweller days. Gathering a crowd of prospects and getting the...

Episode #245: That Sounds Pricey

Japanese salespeople should love to hear “that sounds pricey” from buyers. Why? Because they know that thi...

Episode #244: The Craziness Of Sales In Japan

Japan’s image as a sophisticated country with a solid, unique traditional culture is well placed. For examp...

Episode #243: We Need More Formality On Line When Selling To Japanese Buyers

Selling to a buyer in-person and selling to the same Japanese buyer online are worlds apart. Yet how many sa...

Episode #242: I Like It, It Sounds Really Good, But I Am Not Going To Buy It

You manage to get the appointment, which at the moment is seriously job well done. Trying to get hold of cl...

Episode #241: Bringing More Marketing Into Sales Calls

Salespeople have sales tools which often are not thoroughly thought through enough. These can be flyers, ca...

Episode #240: Nemawashi Is Gold When Selling In Japan

I hear some people say translating terms like “nemawashi” into English is difficult. Really? I always thou...

Episode #239: The Three Barbers Of Minato

Minato-ku or the “Port Area” is a central part of Tokyo, which used to be harbourside for goods being delive...

Episode #238: Create Reference Points For Clients

There is no doubt that the pandemic has made it very fraught to find new clients in Japan. The new variants...

Episode #237: Do You Have Enough Grey Hairs In The Sales Team In Japan

Japan is a very hierarchical society. I am getting older, so I appreciate the respect for age and stage we ...

Episode #236: The Big Myth of the Sales A Players

When we read commentary about how we should be recruiting A Players to boost our firm’s performance, this is...

Episode #235: Dealing with Bad News

If we try to hide the bad news for the buyer will that work? How long with it work for? Bernie Madoff died...