Episode #121: The Hard And The Soft Of Presenting

It is so easy to become “Johnny One Note” when presenting. We get locked into a modality of voice and body language power. We just keep hammering away with that mode throughout the whole talk. That might be fine for us, but for our audience it is killing them. If we are all massive power and bravado, after about five minutes, people want a break. If your “aura” is too strong they worry about radiation. If on the other hand, you are a mouse at the microphone, then they feel all their energy being drained from their body, as they shrink into the chair.

If we have a lot of energy, are excited about our topic and eager to share the goodies with our audience, then we can easily find ourselves to talking to our audience, rather than talking with them. The best presentations feel tremendously personal. The speaker has hit on a theme or topic that really resonates with us. The way they deliver it, feels like they are speaking only to us in the room. When we are at full power, it can feel like those cartoons where the audience member’s hair is being blow waved back off their head from the full force of the assault. Not a good idea. They quickly tire and lose interest in our message.

If we are very quietly spoken, modest, perhaps shy and by some supreme misfortune, find ourselves in front of an audience, we struggle to get through the content. We make no attempt to engage with the audience. We are scared of them and want this over as quickly as possible. Our voice whimpers low confidence, we deny our vocal chords the necessary air to project our voice and our body language is in shut down mode. The audience doesn’t feel we are sold on what we are saying and rapidly conclude they are not sold either.

It is easy to get locked into one mode and difficult to break out of it, to inject some vocal and body language variety. We need that variety to keep our audience engaged and also to cover all the bases with the variety of people sitting in front of us. Some will be rambunctious and love the loud. Others will be timid and prefer the low threat environment of the softly spoken presenter. Being in one mode only means we lose a part of our audience. We don’t want to lose anyone when we are speaking.

I found this myself in Kobe. I was speaking in English to a group of departing American University exchange students. I gave a General Patton style power play of motivation about how they should take all the things they had learned in Japan, go back home and really shoot the lights out.

Man, I was powerful, energized, committed, on a complete roll. I was also one single stop on the volume control - loud. It was a twenty minute speech and it was full on, from start to finish. There was no dialing the power up and down. I was pretty happy with it. I thought I had been so wonderfully motivating, giving these young people the full benefit of my many years in Japan and my broad and deep perspectives on life and success. A true tour de force, or so I imagined.

Immediately after me was a Korean Professor, who was teaching at that host University. When he spoke, it was clear, but a little bit soft. I found I had to lean in to hear him and had to concentrate on what he was saying. I had to work a bit to get the message. Now the interesting thing was the complete contrast to the full force gale these students had been subjected to by me. Here we all were, really concentrating on what the good Prof was saying.

I was sitting there thinking to myself, “ah, so soft can also work when presenting”. As I got more experience and knowledge, it became clear that our talks need to mix it up. Now that sounds easy to say, but when you are confident in one mode, it is not so easy to just switch gears and go to the opposite mode.

The secret is in the planning and the rehearsal. Here we hit two major stumbling blocks. Most people do zero planning about the delivery component. They spend all their time putting together the power point visuals. They score another big zero too when it comes to rehearsing. They practice their speech live, for the first time, on their audience. Uh oh!

When we are planning, we need to look for which parts of the speech we are going to accentuate with power – including voice, facial expression and body language. We also look at where we are going to drop the energy and voice, to draw our audience into us.

The telling of stories in speeches is very powerful. They lend themselves well to harmonizing the ups and downs of the delivery, with the flow of the story. Break the speech into 4-5 minute blocks and see where the tempo needs raising or lowering. Make sure you practice to make the switch, otherwise you will find yourself on one power control point throughout.

The result is we can keep the attention of everyone in the audience and get our message across to all.

Action Steps

1. Recognise where your personal power switch is set – high, low or medium
2. Plan the speech for the delivery component not just the visual presentation
3. Inject points of change, from either high to low or the other way around
4. Make the power mode consistent with the content, so it is congruent
5. Break the content delivery down to 4-5 minute blocks and then determine the power mode needed at that point in the talk
6. Rehearse, rehearse, rehearse