Episode #155: Connecting With Your Audience

Getting up in front of people is confronting for a lot of speakers. Beady eyes are boring into you, a sea of serious faces is scary, the lights are painfully bright and the pressure feels intense. You studiously avoid confronting eye contact, by staring down at your laptop screen or your notes. Or to leaven things up, you read the screen to the audience.

By properly designing your presentation in the first place, you can release yourself from the laptop. The main screen will be composed of little text and mainly images. These are images designed with the object of conveying the key points in two seconds. This means you are replacing text on a screen, with oral word pictures delivered by you. This is so much more powerful. The slide advancer technology is pretty good these days and this frees you from having to be physically chained to the laptop.

Now you can move to the audience. Depending on the size of the occasion, the approach will be different. Let’s assume a 30 person plus venue. You divide your audience space into six sectors, like a baseball diamond. Left, Middle, Right Field. You then cut it in half, so you have an Inner Field and an Outer Field. If the audience is smaller than 30 people, then you probably have just left, right, front and back to work with.

The point is to “work the room” by engaging with your entire audience. Make around six to eight seconds of eye contact with each individual, in all of those sectors. Do it randomly, unpredictably, to maintain interest. If you do it a predetermined order, the audience will leave you, because they are able to anticipate where your attention is focused. Once they know, they switch off and are easy prey to distractions, like their phone and the internet. In a larger audience, one individual seated toward the back receives your eye contact but the twenty people sitting around them, all think you are making direct eye contact with them. In this way, you can continuously engage the entire group.

If the stage area is smaller and the screen occupies a good portion of the real estate, then don’t walk in front of the screen, if there is a projector involved. In very short order, you become the screen and that is totally distracting for an audience. Now you would think this was such an obvious point. However, we have all seen speakers do it. They are not aware of the projector in front of them and they have lost the attention of their audience. In this case, stand on the audience left side of the projector. We read from left to right, so we want people to look at our face first and then look at the screen.

Take control of your speaking environment. Get it properly organized beforehand. If you do, your audience will buy your message and they will remember you as a powerful and confident presenter – someone they would like to hear from again in the future. Remember, this is how you build your personal brand.