Episode #12: Seven Ways To Speak To The Rabble
The Japan Business Mastery Show
The Master of Ceremony (MC) goes to the microphone to get the programme underway but the audience are simply oblivious, caught up in their own riveting conversations. The situation is much worse at receptions where alcohol is already flowing and the people down the back are generating a roar, a positive din, that drowns out the speakers.
Here are seven ideas that will shut down the noisy rabble and provide a proper platform for the speaker to be heard.
1. Make sure to turn off the background music well before you are ready to start. Surprisingly, this is often forgotten by the organisers. Speakers should not try to compete with irritating white noise in the background.
2. Preferably always have someone else introduce you. Their job is to quiet the room in preparation for your presentation. This doesn't always go to plan though, because it can be a lucky draw on who introduces you. Be ready to take over if you need to, in order to restore some decorum.
3. Don’t allow the podium to dominate you.
If you worry about speaking behind high podiums and appearing to your audience as a stylish coiffure just peaking above the water line, always arrive early and have the event staff provide a small raised dais behind the podium for you. Even better, dismiss the podium altogether, because now we can use our body language to maximum effect.
4. Voice projection is key for cutting through crowd noise.Today’s microphone technology is very good, so you don’t need to have a stentorian voice to be heard. However, placing the microphone too close to your mouth creates dissonance, making it harder to hear you. Mysteriously, some speakers have the opposite problem and hold the microphone so low that there is almost no sound being heard. I saw a guy the other day wrap his entire hand around the microphone mesh – don’t do that if you want to be heard.
5. Use Pauses. When you face a challenging noisy crowd, make sure to hit the first few words very hard. To get things going, start with a strong “Ladies and Gentlemen” with power invested into the first word and remember to draw that first word out slightly (Ladieeeeees). Elongate it for effect but don’t overdo it . Now include a small pause before a strong finish to the phrase. Like this: “Ladies and Gentlemen”
6. I have seen speakers using assorted cutlery to bang on a glass, to create a chime that signals it is time to “shut up everyone and listen”. It works, however, one word of warning - don’t speak while pounding. Get their attention then speak.
7. Similarly, you can also use powerful music to drown out the crowd’s babble and make them listen to what is coming next. Just a short piece will do, as it signals action is about to commence and people will switch their gaze to you at the front of the room. After the music ends, again use a slight pause and then start.
To be heard above the din, remember: turn off the BGM well before you start; have someone else quiet the room for you; don’t allow the podium to dominate you; practice with the microphones, so that you know the correct distance and angle of elevation to use; hit the first word hard and elongate it slightly; use pauses – they add power to the speaker; if you strike a glass to produce a crowd-quieting chime, don’t speak while pounding; a short burst of music can silence an audience and clear the way for you to start speaking.