Episode #249: Case Study For Sales

Getting Japanese clients to agree to share case studies can be tough due to their cautious approach to divulging company information. The “no” response often feels final, and persuasion can fall short because company policies prevent employees from deviating from established rules. It’s not uncommon for clients to fear favoring one provider over another, which leads to reluctance in making exceptions. This reluctance may seem frustrating to outsiders, but it’s a challenge that requires creativity and strategic thinking.

Instead of giving up on case studies altogether, we can create two types of stories: verbal and print versions. These should be concise, focusing first on the positive outcomes and then detailing how the solution was implemented. By beginning with the results, we immediately engage potential buyers, showing them the benefits of the solution in a relevant way. This grabs attention and establishes credibility.

Once the outcome is presented, it’s important to tell the story of the problem in a relatable manner. Describing the people involved, the challenges faced, and the emotional toll can help listeners connect on a deeper level. For example, explaining how stress and health issues impacted a client can make the situation more relatable.

Following the problem, the solution should be described, focusing on both the technical details and the impact on the team. The goal is to not only showcase the solution’s features but also emphasize how those features helped improve the client’s situation. Even without naming the client, a well-crafted, emotionally engaging story can resonate with potential buyers and make them feel connected to the solution.

Good storytelling can transform dry case studies into memorable and persuasive sales tools, helping clients visualize the benefits of a product or service in a way that’s both relatable and impactful.