Episode #71: Watching Others To Learn Presenting

When we are the thick of things we have trouble observing ourselves. Public speaking is really pushing many people right out of their comfort zone, so the stress levels are massive. They feel they are heating up, their breath is getting shorter, their tummy feels rather bad and their throat is parched. It is very hard to be an objective observer of your own performance when you are mainly preoccupied with survival. This is where being an observer of others is very handy.

Our High Impact Presentations Course uses this technique in depth. While we are up there presenting our classmates are watching us like a hawk for two things. One is to discover what we are doing that is good. The second is looking for areas where we could do better. You will notice I didn’t introduce any ideas about things they could critique about our performance. This is looking into the past, it degrades everyone’s confidence and creates a negative relationship between the participants.

When we are not in class though there are many chances for us to observe how others present. Obviously when we attend events with a speaker we can take the opportunity to hone our observation skills. The vast majority of attendees are there just to hear the speaker and learn something from the content. They are not mentally pulling the whole operation apart and analysing it. Well that is precisely what we should be doing.

Did the speaker attempt to connect with the audience before the event? Did they reference something said by one of the attendees to build a bond with the audience and break down the barriers? How was the introduction? Usually this is done by the hosting organization’s person. Was it obviously something that person put together and therefore was a pretty half baked affair or was it an all dancing, all singing warm up for the main act?

When you are presenting always prepare your own introduction. Don’t make it an essay, keep it brief and focused on the high points. Don’t allow anyone else to represent you during the talk. Send it before you speak or hand it to them on the day. Either way, try to get them to stick to the script. What you have written will always be a lot better than anything they come up with.

How was the speaker’s opening of the talk? Were they fiddling around with the tech and discussing it with the audience before they got going? Did they say stupid things like “can you hear me?” as they are tapping the microphone, because they hadn’t bothered to check earlier when they arrived.

Was the first sentence something which grabbed our attention and made sure we kept our hands off our mobile devices? Could they break through all the clutter in our minds as we worry about yesterday, what happened today and what we need to do tomorrow? How did they open? Was it straight into an interesting story? Did they say something surprising or informative? Did they open with a question which got us engaged in the theme of the talk? Look for these techniques and then consider what you need to do to grab audience mind share when you are a speaker. Today, there is so much more distraction and competition for limited time, miniscule concentration spans that we have to really be on our game, in that environment.

Once they got going was it easy to follow where they were going with this presentation? Did it hang together? Was it logically well constructed so we were brought along with their argument and we were persuaded? Did they shift gears every five minutes or so to maintain our interest? Were they using their eyes to engage us one by one, their voice to have modulation to maintain our interest? Were they using their body language to add strength to their argument?

How did they wrap it up? Did they loop back to something they said at the start? Did they use a quotation from an authority figure? Did they summarise the key points?

Did they handle the Q&A like a pro? Were they paraphrasing what had been said so everyone could hear it. Were they using cushions to buy themselves thinking time. Did they have a second close ready to go so that they could make sure their key message was the last thing the audience heard and remembered, regardless of what came up during the Q&A?

So as you see, we are going to be kept pretty busy when we attend someone else’s talk. By checking for these things we are programming into our minds the importance of being properly prepared before we get up and talk. Don’t let the chance slip by to work over someone else’s efforts to insulate ourselves from the typical errors and to make our talk a triumph, based on learning from the foibles of others.

Engaged employees are self-motivated. The self-motivated are inspired. Inspired staff grow your business but are you inspiring them? We teach leaders and organisations how to inspire their people. Want to know how we do that? Contact me at greg.story@dalecarnegie.com

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About The Author

Dr. Greg Story: President, Dale Carnegie Training Japan

In the course of his career Dr. Greg Story has moved from the academic world, to consulting, investments, trade representation, international diplomacy, retail banking and people development. Growing up in Brisbane, Australia he never imagined he would have a Ph.D. in Japanese decision-making and become a 30 year veteran of Japan.

A committed lifelong learner, through his published articles in the American, British and European Chamber journals, his videos and podcasts “THE Leadership Japan Series”, "THE Sales Japan series", THE Presentations Japan Series", he is a thought leader in the four critical areas for business people: leadership, communication, sales and presentations. Dr. Story is a popular keynote speaker, executive coach and trainer.

Since 1971, he has been a disciple of traditional Shitoryu Karate and is currently a 6th Dan. Bunbu Ryodo (文武両道-both pen & sword) is his mantra and he applies martial art philosophies and strategies to business.