Episode #53: How To Make A Magnificent Acceptance Speech

You want to promote your business or organisation, so that you can be more successful. A genius idea pops up amongst the brain trust over a few drinks after work – why don’t we enter the Business Awards? Someone has to win don’t they, so the odds are fair. Anyway, there is no downside is there? True but there can be, if you don’t fully think this through. I don’t mean the requirement for polishing the application or assembling the data in support of the claims being made. I am talking about seizing defeat from the jaws of victory on the winner’s dais.

When you win, you are invited up on to stage. The cameras are rolling, the lights are flooding the arena and the music is pumping. You are pumping too baby. It quickly occurs to you that hammering the booze on the table to instill some bonhomie amongst the troops was a good idea at the time, but now you need to pull yourself together. Back slapping, hand shakes, high fives propel you to the stage, as you make your way through the labyrinth of round tables.

Before you know it, you and the team have assembled on stage to receive the ovation from the crowd. In a moment, the MC announces you are about to be handed the cool looking trophy from the key VIP guest of the evening. The crowd goes quiet as you draw up to the stand microphone of the stage grasping the prize in your hand. A thousand eyes are fixed on you, awaiting your acceptance speech. You fluff it.

A ragged series of ums and ahs are punctuated by disoriented rambling highlighting no cohesion of thoughts, concepts or ideas. You are now sweating bullets. Multiple beads of perspiration start to run down your face, your pulse is surging, you realize this is a disaster and mentally start looking for the exit. The tuxedoed dandies have had their Colosseum bread and circuses moment. Having seen the lions dispose of their victims, they return to their table chatter. You are not forgotten though. You are now publically outed as an incompetent, who can’t string three words together. Your reputation is shredded and the trophy somehow feels less magnificent in your grasp.

You recall have seen this before haven’t you. Underprepared speakers making a complete hash of it. Don’t try and wing it. Think ahead and be properly tooled up. Under no circumstances mention you are nervous, even if you worry you are about to faint. Fall flat on your face out cold, but don’t apologise for your lack of preparation for this speech or your totally bereft skill set in giving speeches. Don’t make jokes to release the tension of the moment, you are not funny.

Begin where you need to. Thank the chief VIP, the Chamber or Business Association and the judges for awarding you this magnificent trophy and great honour. Congratulate your vanquished opponents with great generosity extolling their virtues and achievements. Next take this opportunity to promote your company or organisation. That is why you applied in the first place isn’t it? Give them your thoroughly rehearsed and well constructed elevator pitch on why what you do is vital to mankind and the future of the universe. This needs to be tight, taut, with no fluff.

When you thank the people who have made this happen in the team, make a short personal remark about each. Taro who stayed late so many nights, catching the last train home to get the project completed on time. Megumi for her total dedication to the care of the clients. Daisuke for his rousing leadership of the sales team when things looked grim. Mari and her team of angels in the back office who somehow managed to hold the whole thing together through thick and thin.

Finally, thank your family and friends who have supported you. If you become emotional at this point, don’t worry, whip out your hanky wipe your eyes and just keep going. We will love you for it.

Wrap it all up with a rousing call to action for the crowd. Encourage them to play a bigger game and maximise their potential here in this wonderful, exciting special country of Japan. Thank the organisers again, wave the trophy and move away from the microphone stand, to signal you have finished. Now quietly call the team together to join you and the VIP, as you all pose for the photographers with the trophy. Then get off the stage, you are done!

Think through the award component of the evening, prepare thoroughly what you want to say, rehearse it many times, time it to make sure it isn’t too long and stay off the booze until you actually win. Good luck!

Engaged employees are self-motivated. The self-motivated are inspired. Inspired staff grow your business but are you inspiring them? We teach leaders and organisations how to inspire their people. Want to know how we do that? Contact me at greg.story@dalecarnegie.com

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About The Author

Dr. Greg Story: President, Dale Carnegie Training Japan

In the course of his career Dr. Greg Story has moved from the academic world, to consulting, investments, trade representation, international diplomacy, retail banking and people development. Growing up in Brisbane, Australia he never imagined he would have a Ph.D. in Japanese decision-making and become a 30 year veteran of Japan.

A committed lifelong learner, through his published articles in the American, British and European Chamber journals, his videos and podcasts “THE Leadership Japan Series”, "THE Sales Japan series", THE Presentations Japan Series", he is a thought leader in the four critical areas for business people: leadership, communication, sales and presentations. Dr. Story is a popular keynote speaker, executive coach and trainer.

Since 1971, he has been a disciple of traditional Shitoryu Karate and is currently a 6th Dan. Bunbu Ryodo (文武両道-both pen & sword) is his mantra and he applies martial art philosophies and strategies to business.