Episode #243: A Smile, Energy, Eyeline Make Such A Difference When Presenting Online

Once upon a time, we taught public speaking and presentation skills in a class room, with tons of people all seated together, right next to each other. We moved to teaching everything LIVE On Line since February 2020, so what has been the difference? Surprisingly, not as much as we expected. The one big difference is the lack of opportunity to employ full body emphasis when presenting, because everyone is mainly sitting in front of a screen. You can use a standing desk, but even so, the camera will cut you off at the thigh level, so we are not getting the full body power. There are a few tricky things about gestures when using fake backgrounds, which by the way seems to be standard now. What are the things that stand out most in the online presenting environment?

Smiling is definitely one which has disappeared, when people are on screen. I don’t know why that is the case. Perhaps we are more self conscious in front of a camera? Or is this now such a serious business world that smiling is out of fashion? Think of any online meeting you have attended recently and ask yourself was anyone smiling when they made their comments or gave their reports? I was teaching a class on presenting skills online recently and what a difference it made when people would smile during their talks. Not every subject lends itself to smiling of course but there are bound to be good news in there somewhere and that is the time to trot out that big smile of yours. It is congruent with the content of the talk, so it works. It is also such a connector with the audience, it really drives up the engagement factor with an audience.

We have all been doing these online meetings for 18 months now, yet most people still haven’t mastered the medium. I know it is difficult, because the camera lens is 10 centimetres above the faces on the screen. However, take a look at the eye line of the participants in the next meeting. How many are framed in the screen so that there is a half body showing and their head is at about two thirds height on camera? Many will still have their heads cut off and they are arranged at the very bottom of the screen, like they have been decapitated. Or they will have the camera lens angle shooting straight up their nostrils – not an attractive look that one.

When we get the camera lens at eye line and we speak while looking at the camera, we are now using the medium as it was designed. The camera can bring us into the world of the viewer and we can be speaking directly to them through the lens. When we are looking down at the faces on screen we have broken off eye contact and we seem like we are looking down on everyone. It is the equivalent of giving a face to face speech without ever looking at your audience, in fact you are speaking to the floor, the whole time. Now I have seen speakers actually do that, but it is totally ineffective. The same with the online world – talk to the people through the lens and you will get your message across much more impressively.

We mainly use our voices when presenting online. Yet what about gestures? Gestures can support what we are saying by bringing more physical energy to the point. If you have framed yourself properly then you can use your hands on screen. There are a few best practices though. Firstly, don’t wave your hands around, because the fake backgrounds will disappear them at certain points. So, hold your hands at between shoulder and head height, so that they can be easily seen and hold the gesture rather than trying to move it too much. Also, if you want to show some item on screen, use your own body as the shield and show it in front of you. The fake background won’t be able to disappear it on you when you do it this way.

Most people I see online, are using the same speaking voice range they use all the time in the in-person world. When we are presenting we are no longer a part of the audience – we are on stage, be it in a venue or online. That means we need to bring a lot more energy to what we are saying, in order to attract the audience to our message. When we are online, we also need to compensate for the fact that the camera will sap 20% of our power and we will come across as having less energy that usual. You may have noticed that most people speaking online sound like they are on “downers”. We need to get that voice energy up and start directing at it a key words we want to emphasise in our sentences. Not every word in a sentence has the same value, so we need to pick out key words and phrases and make them hot, by hitting them harder.

Most online presenters have a long way to go with this medium. The experience gained over the last year or so, hasn’t improved them, actually. They are still making fundamental mistakes. These can be easily corrected and it just takes greater awareness and some practice to get it right. So let’s think again about what we are doing here and how we are doing it. Apply these ideas and you will immediately be in the top 1% of online presenters, simply because everyone else is clueless, hopeless and way underpowered.