THE Leadership Japan Series

Episode #98: Chinese Tourist Tsunami Stress

THE Leadership Japan Series



You know you have adjusted to Japan when you get totally annoyed by visiting Chinese tourist’s behavior. This is the latest incarnation of the 1950s “Ugly American” and the bubble era “Ugly Japanese” phenomenon. Remember all of those provincial Japanese tourists roaming the planet in the late 1980s? The nouveau riche Chinese are now spreading around the globe, busily devouring the sights, sounds and tastes of different worlds. The OECD calculated there were 157 million middle class Chinese in 2009. They expect this number will grow to over 1 billion in 15 years time. Multiply the numbers of Chinese tourists visiting Japan by at least a factor of six and we will “live in interesting times”.

Shop entry points are favourite gathering spots for multitudes of wheeled luggage bearing continental tourists, especially when it is raining. On nicer days, sprawling out on the sidewalk in front of gorgeous Ginza boutiques seems natural when you are so tired from all that vigorous shopping. Get used to your calm conversation with the shop clerk being overridden by “34, 34, 34” as a determined shopper yells out the size they want in this item they are brandishing in front of your faces. Speaking of yelling, get used to lots and lots of yelling.

Japan went through the same growth spurt as well, thanks to the 1985 Plaza Accord driving the yen to stratospheric strength and the rest of the world was one big tourist bargain. The difference this time is probably the sheer volume of people coming from China. In the depths of last winter, I was amazed to see so many Chinese tourists enjoying the deep snow in Shirakawago, way up in the backblocks of Mie Prefecture. Any place you care to name, with the exception of the Senkakus, is on the trail now and we can all expect to be bumping into this tourist horde more often.

You will most likely get annoyed, because like me, you are used to dealing with considerate, reserved, polite, quietly spoken Japanese who are refinement personified. Are we going to change this situation anytime soon? No, money talks and Chinese tourists really spend up big. They will just keep coming in waves, as more of the wealthy get out and see the world.

So we had better change. Here is your handy stress management guide to dealing with the Middle Kingdom in your backyard.

Cooperate with the inevitable

The Chinese government are educating their tourists to behave better when overseas. This will take decades though, so just observe the phenomenon and don’t expect any relief any time soon.

Decide just how much anxiety a thing may be worth and refuse to give it more

Yes there will be regular annoyances, but don’t let them pile up and keep bugging you. Give yourself a time limit on how long you are going to allow these tourists to upset you, then just mentally move on.

Expect ingratitude

Assume the product of such dense urban living, recently rediscovering capitalism, will be a bit flummoxed over universal values. The moral compass has gone missing for many in modern China, so our own assumptions about how things are supposed to work are out the window. The language factor will reduce subtleties to the most basic, which by the way, won’t include “please”, “after you” “thank you” or “I am sorry” in any language.

Count your blessings – not your troubles

Yes, rude tourist behavior is annoying but remember, we have so much going for us here. The focus should be on enjoying the great things about Japan and dealing with those few moments when we meet the upwardly mobile proletarian masses face to face.

Don’t fuss with trifles

Yelling, hustling, breaking the rules, dressing like fashion victims etc., does draw attention to the interruption of harmony here, but we need to keep this in perspective. We have more important things to occupy our thoughts than petty annoyances like these.

Use the law of averages to outlaw your worries

How much time do you actually spend at tourists spots anyway? There are many areas in Japan where you can go and not bump into bumpkins. In a whole year, your total exposure to the tourist tsunami will be pretty small, even if it feels intense at the time.

If it all gets too much, Dale Carnegie’s classic “How To Stop Worrying and Start Living” is probably more useful reading than a Mandarin phrase book, so look for more stress management principles there. Good luck!

Action Steps

1. Cooperate with the inevitable

2. Decide just how much anxiety a thing may be worth and refuse to give it more

3. Expect ingratitude

4. Count your blessings – not your troubles

5. Don’t fuss with trifles

6. Use the law of averages to outlaw your worries

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