Episode #533: Selling You And Your Firm To Job Candidates

 
Hiring in Japan used to typically involve going through an endless amount of resumes and holding careful interviews. Candidates put a lot of effort into selling themselves, and employers benefited from the power dynamic. Today, both the amount and quality of resumes have declined unless you work for a mega-firm. Candidates that cancel or manage the recruiting process as though it were an auction make the selecting process more difficult.

The absence of sales experience among many hiring decision-makers causes a mismatch between marketing the company and the candidate's skill set. Currently, the top candidates in the narrow hiring funnel are those who grasp the art of selling. In the initial and final interviews, the manager should personally greet prospects to persuade them to join the company, maintaining control over the company's reputation. High-ranking executives could struggle with time constraints, while those with more money can invest in solving the issue. Others believe that making a great first impression by extending a cordial greeting, striking up a conversation, and outlining the interview procedure is essential to reducing interview anxiety and identifying candidates' genuine potential.