Episode #3: Four Easy Ways To Become Clear When Presenting

The most common request from people attending our presentation skill classes is to become a clearer speaker. Here are four areas to concentrate on.

1. Decide what is the purpose of our talk? Is it to Entertain people, so they leave feeling warm and fuzzy about us and our organization? Is it to Convince them or to Impress them that our organization is reliable and trustworthy? Is it to Persuade or Inspire them to take some action that we are recommending? Is it to just Inform them of some recent data or information that is relevant to their industry? We need to be crystal clear about what we are trying to do with our talk, before we even worry about the design, production and delivery.

2. Thoroughly investigate beforehand just who will we be talking to? What is the generational mix, the age demographic, the male/female split? Are they experts, amateurs, dilettantes, critics, supporters, potential clients, etc.? We need to pitch our talk at the right level for the audience – no dumbing down to the exceedingly well informed, insulting them at every turn. We don’t want to be an acronym heaven dweller or a specialist jargon snob, baffling the punters completely. We need to gauge our listener’s level of comprehension and make sure we are talking to them at their level of expertise.

3. Rehearse our talk before we give it. Sounds straight forward doesn’t it, except that hardly anyone does this! If we prepare the talk in writing, we may find the cadence is different when we say the words out loud, compared to when we read it on a page. We also may find we have misjudged the time completely and be too long or too short. We need to start singling out key words we want to hit harder than others for emphasis. Speaking in a boring monotone is one of the most common errors of non-professional, non-competent speakers.

4. Get the mechanics of delivery right. When the message content is not congruent with the way you deliver the message, we get distracted by how you are dressed, by your body language, by the tone of your voice. Also, get you face involved! If it is good news, then smile; if you suggest doubt, have a quizzical expression on your face; if the information is surprising, have an expression of wonder; if it is bad news look unhappy or concerned. A wooden face, totally devoid of expression is a tremendous waste, when we have so much potential to add power to our words with our facial expression. Engage your audience by using eye contact and keep each person’s gaze for around 6 seconds to make the eye contact meaningful, without it becoming intrusive.

A well placed pause is a brilliant way to get the audience focused on what we have just said. Often when we are nervous we speed up and start running the ideas together. This makes it hard for the audience to digest the key points, because the points are rapidly overwhelming and replacing each other. Throw in some gestures to add power to the words, but don’t maintain the same gesture for longer than 15 seconds.

To be clearer we need to decide what is the purpose of our talk, thoroughly investigate beforehand just who will we be talking to, rehearse our talk before we give it and get the mechanics of delivery right.