Za Eigyo (Japanese translation of “Japan Sales Mastery”)
To sell to Japanese buyers, you need to:
- Create long-term partner-level trust or no sale
- Fully understand Japanese buyers' real needs or no sale
- Convince buyers with your solutions or no sale
- Overcome your Japanese buyer's hesitation, fear, and doubt or no sale
- Know how to ask for the order or no sale
- Ensure re-orders and life is good
This book is the product of over 36 years in the trenches, experiencing real-world pain, frustration, disappointment, and elation selling to Japanese buyers. Books on Sales in Japan do not have a global perspective. This is the first sales book ever to be written by a Japanese expert who is well-experienced in both Japanese business culture and global best practices.
